A data-driven digital marketing strategy was developed for Barbary Brasserie, targeting an A+ segment audience and expanding the brand's reach beyond its immediate location. Through location-based advertising and a tailored content strategy, the brand achieved its target occupancy rate shortly after opening.
A content strategy rooted in detailed audience analysis and persona development was built to reflect the brand's character and maximize organic engagement. Location-based ad campaigns brought new customers from beyond the immediate area, quickly building awareness and filling seats. All organic and paid data was consistently analyzed and optimized — with results shared transparently with the brand team throughout the process.
