With her debut book Gökbilimcinin Salyangozu, Ayşe Dündar took her first steps as an author. A strong and consistent digital identity was built to help her connect with a wider readership and establish a recognizable presence across digital platforms. From brand positioning to production, every step was designed to deepen the bond between the author and her audience.
A distinctive brand identity was created to reflect Ayşe Dündar's writing style and personality. Social media accounts were designed in line with this identity, ensuring a consistent and recognizable image across all digital platforms. The visual language was shaped to build trust and familiarity with readers from the very first impression.
A consistent social media management and content strategy was executed to grow the author's readership and bring her book to wider audiences. Accounts were actively managed with visuals and copy tailored to the author's voice. Targeted ad campaigns and regular content kept the engagement high and helped Ayşe Dündar build a loyal following in the digital space.
